MICE Africa: Your Specialized Partner for Event Planning & Management Across Africa

In today’s read;

1. SA tourism pushes past airlift roadblocks in Europe
2. Akwa Ibom reclaims land to build a MICE hub
3. Air Peace takes West Africa to the Caribbean

Reduced Europe Airlift Caps SA R32 Billion MICE Potential

South Africa’s vibrant MICE potential finds a significant cornerstone in its European connections.
This crucial market accounts for nearly 60% of all overseas arrivals, positioning it as a bedrock for the nation’s event and tourism industry.
SA Tourism’s strategic blueprint for Europe is comprehensive, yet it navigates a persistent and formidable challenge.
The ongoing reduction in European airlift capacity continues to cap what could be an even greater economic contribution.

Current European flight capacity hovers at just 78% of its pre-pandemic 2019 levels.
This constraint directly impacts travel dynamics, leading to higher flight costs and a noticeable shortening of average visitor stays from 15 to 14 days.
The absence of South African Airways on key European routes further diminishes competitiveness in this vital market.
Despite these hurdles, SA Tourism is proactively training new distribution channel experts to dismantle perceived barriers to travel.

Even with the capacity challenges, Europe’s enduring appeal for South Africa is clear.
Arrivals from the continent demonstrated an almost 8% year-to-date growth through August 2025.
August 2025 alone recorded an impressive 21% year-on-year increase, signaling strong demand.
Furthermore, foreign direct spend from Europe surpassed 2019 figures in 2023, reaching a substantial R32 billion (US$1.84 billion).
This sustained financial contribution underscores Europe’s irreplaceable value to the South African economy.

SA Tourism forecasts a robust 10%-plus growth in arrivals for 2025, buoyed by strong aircraft load factors.
However, the true determinant for performance into 2026 hinges on airlift fully returning to its 2019 volumes.
The potential re-entry of SAA into European skies could provide a much-needed impetus, enhancing market access and competition.
Ultimately, sustaining this growth requires a unified “Team South Africa” approach, fostering collaboration across the private sector, provinces, and international missions.

Akwa Ibom Secures Land for 5,000-Seat MICE Hub

Akwa Ibom State is setting a clear course to strengthen its position as a leading MICE destination in Africa.
Governor Umo Eno has taken decisive action to restore integrity and order to land administration.
He recently ordered the revocation of all unauthorized land titles at the Tropicana Layout in Uyo.
This move addresses significant violations of the approved master plan and instances of encroachment on government land.
The Governor’s unwavering vision is to establish a truly world-class tourism and MICE hub within the state.
This initiative aims to bring much-needed transparency and foundational stability to future development.

Central to this ambitious vision is the substantial advancement of key infrastructure projects.
The previously abandoned 5,000-seat capacity Ibom International Convention Centre is now firmly back on track for completion.
Alongside this pivotal MICE facility, the 200-bedroom Ibom International Hotel is also being revived.
A significant new addition, the Ibom International Shopping City, known as ARISE Shopping City, is also underway.
These integrated components are meticulously designed to form a complete and compelling tourism ecosystem for all visitors.
The state is strategically leveraging its existing assets to become a top-tier destination not just in Nigeria, but across the continent.

Governor Eno is actively consolidating Akwa Ibom’s diverse tourism potentials into a comprehensive Master Plan.
This forward-thinking plan encompasses culture, rich heritage, medical tourism, agriculture, and aviation.
Its reach extends beyond the capital, Uyo, to include the important towns of Ikot Abasi, Ikot Ekpene, and Oron.
The ARISE Shopping City is specifically conceived as a vibrant central point for event attendees, delegates, and tourists alike.
It will offer convenient lodging, diverse shopping opportunities, and high-quality recreational facilities all within a single location.
Visitors can expect international brands presented at competitive prices, enhancing the overall experience.

The ARISE Shopping City boasts an ambitious twelve-month timeline for completion, signaling rapid progress.
Upon the full development of these crucial hospitality, recreational, and retail infrastructures, a significant positive impact is anticipated.
Akwa Ibom expects a notable increase in both tourism investment and overall visitor traffic.
The state’s already robust quality road network and inherently peaceful environment provide a strong, attractive foundation for this projected growth.
Governor Eno has firmly reiterated that the state’s peace and harmony will remain inviolable.
This commitment underscores a stable and welcoming environment for both business endeavors and leisure pursuits.

Air Peace Opens Direct West Africa-Caribbean MICE Routes December 2025

Air Peace is poised to establish a significant new gateway for African travel.
The airline will launch direct monthly commercial flights connecting West Africa to the Caribbean.
This groundbreaking service will link Lagos and Accra directly to the vibrant islands of Antigua and Barbados.
These essential flights are scheduled to begin on December 21, 2025.
It represents a major step in strengthening vital air travel links between the African continent and the Caribbean nations.
This development underscores a commitment to expanding Africa’s global reach and connectivity.

This new route holds substantial promise for the entire MICE industry ecosystem.
It immediately opens up fresh avenues for planning international meetings, incentives, conferences, and exhibitions.
Such direct access will foster considerably stronger ties in tourism, trade, and cultural exchange between these two historically linked regions.
Air Peace stands uniquely as the only carrier to offer these direct flights from West and Central Africa to the Caribbean.
This enhanced connectivity is set to cultivate a rich environment for business development and cross-cultural understanding.
It offers a streamlined path for delegates and participants to connect.

The airline’s move builds confidently upon its established record of successful Caribbean operations.
This includes a notable Lagos-Montego Bay, Jamaica, charter in 2020, which proved highly effective.
An additional service connecting Abuja to St. Kitts & Nevis is also firmly planned for 2025.
These strategic initiatives collectively reinforce Air Peace’s unwavering vision to bridge continents.
The airline is dedicated to significantly enhancing interregional travel possibilities for everyone.
It consistently seeks to create more accessible pathways across the globe.

For MICE professionals and individual travelers, convenient arrangements are now in place.
Air Peace has thoughtfully partnered with leading tour operators to offer exclusive and tailored packages.
These trusted partners include Tour Brokers International in Nigeria, and Sun Seekers Tours and Adansi Travels in Ghana.
Fares for these highly anticipated monthly scheduled flights to Antigua and Barbados are currently live and accessible.
Bookings can be secured directly via the user-friendly Air Peace website or through any accredited Travel Agent.
The official website for direct reservations and further details is www.flyairpeace.com.

That’s it for today, thank you for reading.